Owned the end-to-end UX design of this mobile app - from research-driven personas and user workflows through wireframing and high-fidelity prototyping - creating a user-validated foundation for development.
Lead the product definition from discovery through delivery. Translated complex needs into requirements, wireframes, and prototypes, while authoring user stories and use case diagrams that gave stakeholders a shared vision.
Designed this website to deliver visually compelling experiences that reflected the user's unique needs, behaviors, and expectations — aligning business goals with measurable outcomes.
Developed & led a rigorous user research programs — spanning contextual inquiries, user interviews, and on-site customer visits — converting firsthand behavioral insight and real-world pain points directly into product and design direction.
Designed a clean, fully responsive website for a client whose customers skewed non-digital, prioritizing radical simplicity and mobile accessibility — resulting in overwhelmingly positive feedback from both the client and their customers on ease of use.
